Today, the Belong For Me Creative and Marketing teams have finalized the design process for our organization mascot. Now that the company has officially launched, we’d like to take a moment to introduce our official mascot, Coco the Quokka.
Quokkas, who are referred to as the “World’s Happiness Animal” due to their naturally happy expression, are small wallaby-like marsupials that can be found on Rottnest Island off the coast of Australia. Considering our goal of inspiring healthier and happier employees in workplaces, we’ve selected this animal to serve as the in-app concierge and the public face our groundbreaking matching algorithm. This algorithm is the artificial intelligence that helps employees navigate our product and accept personalized Belong For Me event invites.
Moving forward, you’ll find Coco enjoying events with Quokka colleagues on our website, application, and social media platforms!
Coco was conceptualized and illustrated by Belong For Me Creative Director, Daphne Lee.